During auction sales where thousands of vehicles are presented on multiple auction blocks, buyers are benefiting from receiving text message notifications that alert them prior to a vehicle they’re interested in coming up for sale.
With Manheim’s Lane Alert service, buyers can maximize profits and ensure that they can bid on specific units without having to use their time reviewing run lists or planning out their sale day strategy. Now, just six months post-launch, Manheim said that more than 700,000 Lane Alert text messages have been sent and more than 33,000 vehicles have sold to a client who signed on to receive text message notifications.
“The adage, ‘you can’t be everywhere all the time’ is never truer than during a busy auction sale day when it is critical that a buyer be in the right lane to bid on the cars they need most,” vice president of Manheim Digital Marketplace and RMS Automotive Zach Hallowell said in a news release. “Lane Alerts is another example of how Manheim is ‘meeting our clients where they want to be’ by augmenting the auction experience with technology in order to make doing business with us easier and faster.”
Whether buyers are using Simulcast or visiting physical sales, Lane Alerts is designed to help them not miss out on the opportunity to purchase specific cars that they have identified as needing the most.
According to Manheim, in June, almost 60,000 clients had already chosen to take advantage of the new service following its launch in January.
“The new Lane Alert is one of the best improvements I have seen in years,” said Robert Christensen, president of Apple Auto Sales. “Until now, I have had to look at each of the presale lists for the lanes that had cars I wanted, find out how many unfilled lane spots there were and then try to calculate when my vehicles were going to be running through so I could bid on them.
“Now, it is so easy. I like that I get an alert on my phone when the vehicle is 10 vehicles away from entering the auction block. It is perfect for me to be prepared for bidding,” Christensen continued.
In addition to being able to sign up for Lane Alerts through their dealer profile at manheim.com/lanealerts, interested dealers can also register for the service from vehicle details pages and search results pages on Manheim.com.