As potential vehicle buyers arrive at dealership showrooms during the holiday shopping season, MAX Digital rolled out its latest solution designed to keep the atmosphere merry when it comes to finalizing trade-in values.
MAX Digital just launched MAX Trade Value, which the company described as a smart valuation tool that leverages deep market data to provide a quick and positive customer experience valuing a trade-in online.
The company explained this new tool in its digital retailing suite was requested by and developed in partnership with dealers. MAX Digital insisted user testing helped make it simple and intuitive for customers.
“Shoppers want to get a quick estimate and understand the support for that estimate at a glance,” MAX Digital vice president of product and engineering Ryan Walker said. “MAX Trade Value takes seconds to use and supports customers on their way to purchase.”
Early in the shopping experience, MAX Digital acknowledged consumers want to get a quick estimate without any strings attached to what their trade-in might be worth. MAX Trade Value is designed to deliver easy, instant feedback online.
The company noted this product joins the portfolio of tools that are geared to improve the full vehicle-buying experience including, MAX My Trade.
The company further pointed out MAX Trade Value can attract and engage interested shoppers on dealer websites, delivering highly qualified leads. MAX Trade Value is available to all dealerships, as part of an existing full partner package with MAX Digital or may be purchased individually with a wide range of integrations.
“We are consistently looking to understand where car shoppers have barriers to purchase today and how we can knock those down with a better experience,” Walker said. “The integration we are able to achieve for dealerships, helps shoppers get the answers they need today and sets up a positive buying experience in-store.”
For more information on MAX Trade Value, visit maxdigital.com/tradevalue.