Now that it is part of the Mitsubishi MiDigitalSolutions Website, Digital Advertising, Chat, Trade-In Tool, and Social Reputation Management programs, Dealer eProcess says Mitsubishi dealers can now choose from Mitsubishi website designs that are fully responsive.
The designs are also ADA compliant and feature SSL security, according to Dealer eProcess, an automotive website and digital marketing company.
Mitsubishi dealers now can use all of Dealer eProcess’ latest tools and features and stay within their OEM program guidelines, Dealer eProcess said.
Each section of the websites features high-converting elements, such as the user-focused SRP, or search results page; and advanced VDP, or vehicle details page. Voice search is another element.
Dealer eProcess says features such as website personalization with targeted banners, Smart Search bar and customized service offerings enhance user experience and maximize conversions.
Dynamic SEO on each website maximizes organic visibility, according to the company. The ability to add on Custom Content that works with the site SEO features and is written in-house is another feature.
The company says that with its Integrated Chat Platform, dealers’ customers can get answers to their questions at all hours. Those options include dealer-managed chat with available texting functionality, co-managed chat with texting and AutoBot chat.
With the user-friendly chat, dashboard dealers can monitor and jump in on all chats, and they can do that through whichever package they choose.
Tools such as local SEO and reputation management help dealers target their unique set of customers.
“Keeping up with reviews is a full-time job, but with social reputation management, dealers will streamline the way they manage their social accounts,” Dealer eProcess wrote in a news release.
In addition to the website program. Dealer eProcess was chosen to be a partner in the Digital Advertising Program. Through that program, three package options plus add-on items allow dealers to choose the types of digital advertising that are suited to their market and their budget.
The CARoi: DMS Attribution tool to see profit matched to conversions from the website, digital advertising, and other avenues such as organic are some of the Dealer eProcess digital advertising features. Options for advertising on Waze, Facebook, and Amazon Advertising help reach customers through social media.
As part of the MiDigitalSolutions program, eAutoAppraise, the Dealer eProcess proprietary trade-in tool, is also available to Mitsubishi. A customer can complete the newest version of the eAutoAppraise platform in less than 10 seconds. Using Google-like predictive search functionality, it eliminates extra clicks for the customer and generates leads, according to Dealer eProcess.
Dealers can use Black Book, Kelley Blue Book or NADAGuides in choosing how aggressive they want to be with the value they give to a customer for their trade-in.
Mitsubishi Certified website, Digital Advertising and additional tools through Dealer eProcess are available immediately.