After its recent announcement of a $15 million Series A financing, e-commerce company Modal said it made six senior-level hires. The hires are for the positions of chief technology officer, chief operating officer, vice president of marketing, vice president of sales and two vice presidents of strategic relationships.

Modal (formerly Drive Motors), which provides e-commerce to automotive dealers and brands, said the financing allowed it to scale its team to develop new e-commerce technologies. The company said it will also be able to further streamline the online transaction and ownership experience.

Modal’s recently expanded team will work on the automotive e-commerce platform. The company said that with the platform, car dealers and brands can deliver contactless, optimized, and fully transacted online buying that fits inside their own webpages. That can help them increase sales profits by up to 80%, according to Modal.

The company also said it has experienced a surge in demand since the pandemic. That has resulted in a 700% increase in online-checkout customers, and the company said it achieved profitability in May.

The company’s team has seen dramatic growth to meet that demand, and Modal will continue to make new hires throughout this year.

One of the new hires announced on Tuesday is Mike Sachs to the post of vice president of strategic relationships. Sachs’ more than 20 years of senior-level automotive sales and marketing experience includes work with Volkswagen of America, BMW of North America, Maserati, and automotive-brand agencies.

Todd Somerville is another new hire, also to the position of vice president of strategic relationships, and he was previously with Cox Automotive and Reynolds and Reynolds. In those posts, he offered expertise in enterprise/major account sales and performance management in automotive retail.

Another new senior-level hire is JJ Gangi for the position of chief technology officer, and Gangi comes with 15 years of Silicon Valley engineering and product leadership positions with Words With Friends (acquired by Zynga), Parallel6 (acquired by PRA Health Sciences), Swoop (acquired by Agero), Comcast/Xfinity X1, and Omnicom Group.

Sameer Bhalla is another new hire, to the position of chief operating officer. Bhalla’s experience includes more than 10 years of high-growth technology work as an exited founder (Swoop/Agero) and growth investor (TCV).

Another new hire is Brandee Sanders, to the position vice president of marketing, and Modal describes Sanders as an award-winning digital data expert and sought-after keynote speaker. Sanders is also a women-in-technology educator who has collaborated and worked with Sony Music, BlackLine, Nasdaq, Etsy, G2, and, most recently, Appetize.

And Chris Bair joins Modal as vice president of sales after 10 years leading high-growth startups such as NGINX, Samsara, and Keeptruckin.