In 2016, global luxury automotive brand Genesis launched its Genesis at Home purchase experience in Canada using automotive industry digital retailing services company Motoinsight’s digital retailing platform MotoCommerce. Motoinsight describes Genesis at Home as a “global industry first” that it said allowed customers to complete the entire purchase process online.

Now, as Genesis expands into the Australian market, the brand will do so with a customer experience from MotoCommerce. Motoinsight said its technology now serves automakers in the United States, Canada and Australia.

Motoinsight said the MotoCommerce platform is a full omni-channel service that integrates online and in-store sales processes into what it describes as “a unified customer journey.” According to the company, that means that through platform, the customer can complete most of the purchase at home, but he or she has the option to also pick up and finish the purchase in-store.

Last week, Genesis Motors Australia opened its Sydney retail boutique, which includes full omni-channel retailing capabilities. Also, Australian customers can now order their Genesis online at Genesis.com.

“Creating a unique customer experience that holds true in a global context was a key priority in the launch of our Genesis brand for the Australian market,” Genesis Motors Australia national marketing manager Linda Fabis said in a news release. “Having witnessed the success of Genesis at Home in Canada, it followed that we would offer that same transparency and convenience to our Australian customers.”

Motoinsight chief executive officer Andrew Tai said customer experience is “the new battleground” in the area of attracting customers.

“And automotive retail is no different,” Tai said. “MotoCommerce has proven to be the leading solution for automakers and dealerships that believe they win by delivering transparency and convenience to customers. We’re proud to share Genesis Motors Australia’s vision in this regard.”