Yavor Efremov says that up to now, no path has existed for Motor1.com users to buy a new or used car after they have read Motor1.com reviews and research content.
Motor1.com is part of the Motorsport Network, and Efremov, who is chief executive officer of the network, said U.S.-based car buyers, through Motor1.com, can now access TrueCar’s price benchmarking data and tools and receive upfront transparent price offers from its network of dealers.
Efremov was referring to the news announced on Thursday that Motor1.com and TrueCar have partnered to offer TrueCar’s car buying platform to Motor1.com USA’s 10 million unique monthly users.
The company says that with its new Motor1.com Auto Buying Program, powered by TrueCar, Motor1.com USA’s visitors now have an efficient and transparent method of buying their next vehicle. Users can access the program through various entry points on Motor1.com’s homepage, article pages and new-car reviews.
“As one of the top destinations for automotive enthusiasts and in-market shoppers alike, we are pleased to offer our readers all of the tools necessary to make an informed auto buying decision,” Efremov said.
Motor1.com said price context is one of the benefits of its Auto Buying Program. Users can see what others recently paid for a new vehicle, and that data is based on actual vehicle transactions in a local area, according to the company. Users can also see machine learning-powered used-vehicle ratings that help assess used-vehicle price competitiveness.
Transparent, competitive pricing is another benefit, according to the company. Upfront, discounted price offers are available on actual inventory from TrueCar certified dealers. Users also gain access to competitive prices. According to the company, between Jan. 1 and Dec. 31, 2018, the average savings off MSRP for consumers who connected with a TrueCar Certified Dealer through a TrueCar-powered auto buying program and who were identified as buying a new vehicle from that certified dealer was $3,402.
Users also receive discounts on used vehicles (not available in all states).
Simple vehicle valuation backed by a check is another benefit, according to Motor1.com. Users get access to TrueCar’s trade-in or sell experience that the company says provides consumers with a real-time market value for their vehicle and a cash offer from a local dealer.
Users also get up to $2,000 In post-sale benefits, according to the company. Shoppers can report their purchase and receive up to $2,000 in additional post-sale incentives. Those include services such as auto repair and auto insurance deductible reimbursement.