Car buyer search engine MotorCloud says it allows users to search once and see all vehicle listings anywhere online, streamlining the car shopping experience by using the Google model. It launched at the end of August at the Digital Dealer 27 event.
MotorCloud says it has modernized automotive search by combining what it describes as the most exhaustive database of vehicle inventory with “the simple elegance of a clean search engine interface.”
MotorCloud says it has compiled 5.2 million vehicle listings and says its interface “works lightning fast on mobile.”
On the ad-free platform, sponsored search results are clearly identified, according to MotorCloud. That, MotorCloud says, empowers users to “act with knowledge.”
With the launch, MotorCloud says it is “shattering the myth of transparent search.”
MotorCloud says it indexes the largest inventory of new and used vehicles on the Internet. It does that with 15 years of competitive sets on vehicles, through its parent company DealersLink.
“So we have the deepest crawled data sets on the planet, from publicly available sites and some private industry platforms as well,” MotorCloud said in a news release. “Then we add in inventory feeds direct from dealers all over the country. We aggregate all listings and include them in your search results.”
The company said the user experience is easier, faster and more complete, because users don’t have to bookmark multiple sites, input searches on different platforms and “cobble together the results” to understand the market.
MotorCloud says its market analytics and pricing technology has previously been only available to dealers, but now it has put it to work for the user.
“They can rest assured they’ve shopped all the cars in the market, and their vehicle analysis is based on the entire market picture, when they do a MotorCloud search,” MotorCloud said.
MotorCloud said sellers will like its pay-as-you-go model, noting that to engage with buyers, the site needed to be attractive to sellers, as well. Dealers can list their car on MotorCloud.com for free and can pay for sponsored listings to land at the top of search results.
Also, dealers only pay for buying action on their cars: vehicle views, click throughs, leads, and phone calls.
That means no contracts or set up fees, and their account credits never expire. With the service, dealers looking to supplement their own inventory at a cut rate often make rapid cash offers.
The company said its MotorCloud app is a fast way to list a vehicle for sale. Users can scan it, snap photos, and upload a price — or shop listings in their area. By scanning a VIN or license plate, they can see all similar cars in their search radius.
Because of all those attributes, MotorCloud describes itself as “the inevitable next step in the unfolding of the Internet as a force to benefit users everywhere.”