motormindz has brought aboard Bruce Coventry to serve as new managing partner to head the company's automotive manufacturing and technology practice.      

Conventry is an industry leader with 40-plus years of auto tech experience, who has spent his career working in manufacturing, industrial engineering, purchasing and product design.

Conventry has previously held a variety of executive roles at General Motors, Ford Motor Co., Dresser Waukesha Engine and DaimlerChrysler AG (now Daimler AG).

“Bruce joining the team represents the final piece of the puzzle in building our global Automotive Manufacturing and Technology Practice,” motormindz founder and chief executive officer Jeff Van Dongen said in a news release. “Bruce has his thumb on the pulse and has unprecedented domain relative to the core challenges and opportunities our industry will be faced with over the next decade.   

“Not only will Bruce play a critical role in helping our manufacturing partners think through this evolving ecosystem, his thought leadership will also be invaluable in helping our automotive retail partners prepare themselves to effectively embrace and monetize future technologies. We are extremely excited about Bruce joining our management team,” Dongen continued.

In his new role, Coventry joins three other motormindz managing partners John Felice, Jim O'Sullivan and Ray Fisher.

“The automotive industry is in the middle of a massive transformation due to evolving business models and mobility preferences. The automobile is quickly becoming the platform of choice for new tech implementation,” Conventry said. “Artificial intelligence, over the air software delivery, machine learning, electrification of vehicles and infrastructure, advancement in sensors and sensor fusion, autonomous vehicles, and more are not only disrupting the traditional automotive ecosystem but creating enormous opportunities. 

“The breadth of knowledge and experience at motormindz across all verticals of the industry uniquely positions us to effectively address this transformation challenge. I'm very excited to be joining team.”