Spireon president of automotive Brian Skutta says that in the area of connected car solutions, consumers consistently say that vehicle maintenance is a high priority.
“MyDealer 2.0 delivers on this request as dealers are now able to support automated OEM and mileage specific service reminders, ease of scheduling and access to their car’s maintenance history, which enables convenient ownership over their vehicle’s service needs,” Skutta said in a news release.
Skutta is referring to vehicle intelligence company Spireon’s introduction of MyDealer 2.0 for Kahu, which Spireon says offers new features enabling dealerships to use individualized mobile experiences to grow the customer/dealer relationship.
Spireon says the enhancement to the Kahu connected car solution increases consumer engagement through a mobile app.
The company says that places vehicle maintenance and control directly into the customer’s hand.
With the new features, customers can receive tailored service reminders, schedule necessary service appointments and see their car’s maintenance needs and history, all on their mobile phone.
Spireon says MyDealer 2.0 uses previous dealer repair order history, OEM-recommended vehicle maintenance schedules, and precise mileage driven to push service reminders and allow online or click-to-call appointment scheduling from the Kahu consumer app.
No longer must dealers have to manually create service retention push campaigns, according to Spireon. That is because Kahu automatically generates and sends those messages to customers.
That, according to the company, reduces overhead cost of service engagements and boosts fixed operations profit, which could help address retail margin compression.
MyDealer 2.0 is available starting in the second quarter of 2020, and Spireon will demo the product during NADA.