Customer experience dealer management system provider DealerBuilt has appointed former VinSolutions product director Jim Nelson as vice president of operations, saying he will oversee the company’s software installations, customer service and support.

DealerBuilt said Nelson will drive company-wide processes that result in a consistent experience for DealerBuilt’s clients and network of more than 200 integration and channel partners.

Nelson will direct the product strategy for the company’s enterprise customer experience dealer management system, or ceDMS, platform and portfolio of complementary software products.

He will work to ensure the continued delivery of relevant products to provide dealers with flexibility in their use of technology and data within their dealerships.

DealerBuilt describes Nelson as a seasoned strategic operations and product executive with a strong background in developing and implementing processes that result in improved efficiency and customer satisfaction. He has also done work in guiding the development of market-driven services.

“Nothing is more mission-critical to DealerBuilt than listening to our clients and striving for their 100% satisfaction,” DealerBuilt chief executive officer Mike Trasatti said in a news release.

Trasatti also said, “Jim brings an incredible wealth of experience building effective and successful teams, processes, and products. We couldn’t be more excited about adding his expertise and passion for creating an outstanding customer experience — both with our software products and with our services — to our team,” Trasatti added.

Nelson’s more than 30 years of retail automotive experience includes his previous position as product director — partnerships at VinSolutions, a Cox Automotive brand. In that role, Nelson led the identification and execution of strategic partnerships with automotive technology vendors.

Also at VinSolutions, Nelson cultivated the company’s relationships with OEM integration partners, and served as a product liaison to strategic dealer group clients.

In his previous role as senior director of product at VinSolutions, Nelson led the strategic development and execution of the product roadmap. Prior to the company’s acquisition by Cox Automotive, he also served as vice president of operations. In that post, he oversaw the performance of the implementation, support, training, and account management departments.

DealerBuilt said Nelson scaled those teams and defined standards and processes that allowed them to sustain client satisfaction during a period of growth and through the company’s subsequent acquisition.

Prior to that role, he held product training and field sales management posts for F&I solution providers, using his early career experience leading dealership finance teams.

“DealerBuilt already has a fantastic reputation in the industry for being a true dealer advocate and partner,” Nelson said.

He also said, “This is an amazing opportunity to build on that foundation and help the company take its installation and support services to the next level, while continuing to deliver innovative product enhancements and new offerings that our clients love. It comes down to listening and collaborating closely with clients — whether that’s to execute a successful install at their dealerships, resolve a challenge they’re having with their software, or refine a product enhancement — and always having the client’s success in mind. That’s how DealerBuilt will, in turn, continue to be successful and grow.”