Lotlinx has added former Hewlett-Packard executive Julie Cavanna-Jerbic to its board of directors to advise company leaders on how to sustain growth and better understand customers.

Cavanna-Jerbic, who spent nearly 30 years at HP as a business executive and program leader, has been chosen to counsel Lotlinx as it continues to name new leaders across its development, engineering, sales and executive leadership teams, the company announced on Tuesday.

“It is incredibly valuable to have an experienced executive like Julie join our board,” LotLinx chairman and chief executive officer Len Short said in a news release. “Her wealth of experience will provide guidance and insight that few others can, and I am looking forward to collaborating with her as we take LotLinx to the next level in the auto industry.”

Cavanna-Jerbic brings extensive experience in account management strategy and data analytics, according to Lotlinx. During her time at HP, she directed high-profile initiatives in finance, sales account management and IT, the company said.

“Having spent much of my career in the Silicon Valley, where I continue to advise firms on accounting, finance and IT transformations, I recognize the great potential LotLinx possesses,” Cavanna-Jerbic said .

“They have already changed the way many dealerships market their inventory, with a solution that leverages artificial intelligence and machine learning in a completely unique way. I am looking forward to offering my input on how the company can sustain its success well into the future,” she went on to say.