As new vice president of sales and performance management for data and solutions provider Market Scan Information Systems, Joey Imparato will oversee sales strategy, product launch and dealership performance of Market Scan’s new digital retailing products.

The company will release the products, mDesking 360 and mDrive SYNC, at the upcoming NADA show. The products help dealers control all aspects of the consumer’s car buying journey, from online search through vehicle sale and delivery.

A 31-year automotive industry veteran, Imparato was one of vAuto founder Dale Pollak’s first hires.

Market Scan president and co-founder Rusty West said in a news release that Imparato “further bolsters Market Scan’s expertise and leadership position in the automotive space.”

Imparato was the top sales producer of Market Scan’s Lease Prophet product during his first stint at Market Scan 18 years ago.

“He did a wonderful job for us in the past and we are really excited to have him back,” West said.

West added, “He brings with him a tremendous amount of knowledge, energy, enthusiasm and experience. With all that we have going on, we needed a true visionary to lead our direct-to-dealer sales and retention efforts — we absolutely have one now.”

At vAuto, Imparato taught dealers how to acquire, merchandise, price and retail used vehicles to increase inventory turns, sales volumes and profitability.

Imparato also spent 13 years at Cox Automotive in positions such as director of sales, national sales manager and senior sales consultant.

Imparato is based in North Port, Fla.

“I was instantly sold on Market Scan’s new automotive digital retailing solutions, mDesking 360, mDrive SYNC and the new mDrive Mobile app,” Imparato said.

He continued, The “What Can I Drive” functionality in the app will change the way sales teams interact with customers. I’m joining the unrivaled market leader with a great history and a very bright future. Market Scan’s products have always helped solve dealers’ pain points and challenges, now more than ever.”

He added, “Market Scan’s retailing solutions better align dealers with customers throughout their shopping process. These solutions allow dealers to provide their customers a much-enhanced experience, while maximizing gross profit for dealers. I am very excited to take on this new role and to support Market Scan’s continued growth.”