A new “mobile optimized” car sales platform promises to appeal to the younger generation by bringing together the latest in digital technology to improve the overall car-buying experience and bring dealerships a more efficient and profitable business model.
The platform is called 321 Ignition, and it says that it allows dealerships to bring a “concierge-level customer experience” to millennials. Using artificial intelligence capabilities, 321 Ignition analyzes all parts of the car-buying process, which the company says can bring dealerships and buyers closer together.
The company says the platform keeps digitally focused millennials engaged during the entire process of buying a car. Digitalization and advancements in technology can turn website visits into qualifying leads, and that means customers are more likely to want to visit the dealership. An easier, more engaging, time-saving and convenient car-buying experience, can mean more satisfied and loyal customers and can result in return business, according to the company.
With 321 Ignition, all car-buying productivity tools come built in, and the company says that means an easier customer experience throughout the site without third-party interference or pop-ups. It also makes the experience personalized to the dealership’s brand and personality.
Complete transparency throughout the entire buying process is another advantage of the platform, according to the company. With 321 Ignition, dealers can offer fair, simple and transparent pricing and service structures that customers can understand easily, according to the company.
“Our mobile-first platform brings together all of the latest digital technological advancements to make it a better overall experience for car buyers, while making it a more efficient and profitable business model for dealerships,” 321 Ignition chief executive officer Lyamen Savy said in a news release.
The company says Savy and 321 Ignition CMO DJ Haddad are digital marketing veterans who had the on-the-go generation in mind when building and custom-tailoring the new mobile-first website platform. That means millennial and Gen Z car buyers can receive a higher level of service from dealers, the company said.
“We want to be a forward-thinking dealership and 321 Ignition is helping us appeal to a younger generation,” Sound National Lending general manager Adam Larson said. “We wanted to partner with 321 Ignition because of their innovation and fast-paced background, and we see this partnership lasting for a long time to come.”