The National Automobile Dealers Association says its new NADA Analytics platform gives subscribing NADA 20 Group members the ability to navigate, view and compare different reports that compile data from various sources.
Those sources, according to NADA, include Google Analytics and Facebook, and industry-specific third-parties such as Cox Automotive (Autotrader and vAuto).
NADA says the platform will become a central data reporting hub exclusively for dealers in NADA 20 Groups.
NADA has teamed up with auto dealership analytics company Orbee Auto to launch the new platform. NADA and Orbee are working to develop standards and systems for the next generation.
The association and Orbee Auto will highlight a live demo of the new NADA Analytics platform at the 2020 NADA Show in Las Vegas.
NADA vice president of dealership operations Steve Park said the platform will improve how dealers analyze their business and make decisions.
“Dealers have a gold mine of data within their stores, and through the NADA Analytics platform, participating dealers will be able to make better and smarter decisions in their business development center, internet sales, and digital marketing operations,” Park said in a news release.
NADA said it has worked with Orbee Auto to build a foundation that “supports the entire ecosystem.” That will allow integration of additional sources that NADA says will provide insight into the various departments within dealers’ retail automotive operations.
The 20 Group moderators and dealers in their groups will work to share education and best practices with one another.
“Bringing Orbee’s vast digital marketing knowledge to the NADA Analytics platform enables us to assist dealerships in leveraging data to gain a competitive advantage,” said Orbee Auto chief executive officer and co-founder Daniel Kim.
Kim also serves as a frequent guest speaker at NADA 20 Groups and Academy.
“We are excited to showcase this new product offering and reinforce NADA’s position as the go-to resource for franchised new-car and -truck dealers looking to improve operations and profitability through education, consulting and training,” said NADA senior vice president of dealership operations John Beckman.
NADA said NADA Analytics offers resources that help dealers learn how analytics applies to their digital marketing.
A NADA Analytics editorial section allows dealers to remain up to date on automotive industry news that NADA and other participating third parties publish.
“As the platforms to reach and engage consumers evolve, it is important to have accessible data that is actionable for dealers in driving business decisions,” said Orbee Auto chief operating officer and co-founder Atul Patel.