CARY, N.C. -

Add this to the blossoming list of providers in the car subscription market: one of the nation’s largest luxury car dealer groups.

Park Place Dealerships launched a subscription service Tuesday, saying it is the first dealer group in Texas to do so.

Park Place Select will include three tiers of subscriptions, based on the needs and budgets of subscribers.

They range from the $895 per month Prime package to the $1,395/month Plus and $1,795/month Premium packages. Each tier has a $750 one-time registration fee and each package offers  unlimited flips, insurance, maintenance, roadside assistance and personal concierge, the Dallas-based dealer group said.

“Park Place Select will give subscribers the power to flip between the world’s finest automotive brands on demand,” Park Place chairman and chief executive Ken Schnitzer said in a news release.

“The service will transform the way drivers in Dallas/Fort Worth engage in the luxury automotive category,” Schnitzer said. “Subscription services have been emerging for entertainment, retail, and other industries and now is the perfect time for Park Place to introduce a subscription-based luxury automotive service.”

These are the vehicles included in each tier:

  • Prime: Mercedes-Benz C Class, GLC, C300 Coupe and C300 Cabriolet; Volvo XC60; Lexus RC300, and IS; Jaguar E-Pace, Land Rover Evoque and Discovery Sport
     
  • Plus: Mercedes-Benz E Class, C43 AMG, and GLE Class; Volvo S90 and XC90; Lexus RC F Sport, GS350, RX and GX; Jaguar XF and F-Pace, Land Rover Discovery and Evoque Cabriolet; and Porsche Macan
     
  • Premium: Maserati Ghibli and Levante; Mercedes-Benz E43 AMG, S450, GLS and E400 Cabriolet; Lexus LX 570 and LS 500; Porsche Boxster and Cayenne; Land Rover Range Rover Sport

Park Place joins a growing crowd of subscription providers, including other dealers and parties that facilitate these subscriptions through dealers.

Last week, Keeler Motor Car Company, which is based near Albany, N.Y., announced it would launch the Drive Keeler subscription service on May 22.  

Drivers in New York’s Capital Region will be able to use the Drive Keeler app, which is powered by Clutch Technologies, to move into new vehicles.  

The name Clutch should be a familiar one in the subscription space. The Atlanta-based company has similar projects with other retailers — including the Flow, Germain and Bernie Moreno dealership groups, among others — and automaker programs like Porsche Passport and Access by BMW.

The latter was launched in Nashville, Tenn., early last month as a pilot program from BMW Financial Services.

“As customers continue to explore the growing mobility market, service-related offerings are becoming more in demand. With Access by BMW, our members will enjoy the freedom of personal mobility with access across a broad range of our highly emotional vehicles” said Ian Smith, who is CEO of BMW Group Financial Services USA and Region Americas, in a news release. “Subscription-based services are of emerging interest for our customers, and we’re excited to be offering a mobility service to meet their individual and evolving needs.”

Smith added: “A pilot program is a great opportunity for us to learn. In the future, the nationwide network of BMW dealers will be integral to the success of Access by BMW. We will depend heavily on their close collaboration to continue to meet and exceed consumer expectations, and to ensure the sustainable development of this new business model.”

A little more than a week later, Mercedes-Benz USA and Mercedes-Benz USA announced the upcoming launch of a luxury vehicle subscription service (the Mercedes-Benz Collection) that will roll out pilots in Nashville and Philadelphia.

Like BMW’s program, Mercedes-Benz is partnering with its dealers for this project.

Editor's Note: This is part of Auto Remarketing's “New Roads” series, examining the latest technology and innovation impacting the retail automotive space. Other features in this series include the first international launch of GM's Maven, autonomous vehicles and more analysis of subscription programs