automotiveMastermind founder and co-chief executive officer Marco Schnabl says now that almost 300 Jaguar Land Rover retailers will have access to his company’s Market EyeQ product, those dealerships will receive data-driven insights of their entire market.

That means those dealers can “provide an individualized approach for each customer, enhancing the overall experience and allowing dealers to sell more cars,” Schnabl said in a news release.

Dealers will have access to the product starting this month, and automotiveMastermind says that improves the customer experience for prospective customers who are looking for a new vehicle.

For a dealer, Market EyeQ provides access to all prospective buyers, According to automotiveMastermind. The dealer receives that access by segment, on a single sales platform.

To identify, communicate with and close more buyers in a dealer’s market, the system is backed by real-time proprietary data and algorithms, according to automotiveMastermind.

automotiveMastermind is a business unit of IHS Markit and provides predictive analytics and marketing automation products for the automotive industry.

When dealers use other IHS Markit data including descriptive demographic and lifestyle insight as well as vehicle history details, according to automotiveMastermind, that gives them “an exclusive 360-degree market view of their market and customers.”

The company said that automotiveMastermind’s relationship with TransUnion means dealers can uncover potential sales opportunities with customers who have not previously bought from a dealership.

With that increase in proprietary data the retailer's own data held in its dealer management system  is enriched, allowing the dealers a view of their local market that the company describes as “holistic.” That includes more knowledge on prospects that they are not aware of.

“Jaguar Land Rover is synonymous with luxury, innovation and a great customer experience,” Schnabl said. “When dealerships implement Market EyeQ, they will be able to take that experience immediately to the next level.”