In his new position as senior vice president of sales and customer success for TapClassifieds, Mark Salcido will lead the company’s overall sales strategy and development, with a goal of boosting the company’s automotive digital marketing market presence.

TapClassifieds, which describes itself as a digital marketing platform that can help automotive dealers “reach and engage the modern car shopper,” said Salcido’s more than 20 years of experience within the digital space makes him “an accomplished business leader, visionary, and inspiration within his industry.”

Salcido was previously senior vice president of media solutions for Digital Air Strike, and he previously led sales organizations at Target Media Partners Interactive, CBS Local Media, and Ticketmaster-Citysearch.

Salcido said in a news release that TapClassifieds’ growth and services have impressed him.

“I am honored to be joining the team at this time,” Salcido said. “I look forward to driving new business, growing our existing channel partnerships, and delivering even more value to our customers.”

"We are excited to have Mark join the TapClassifieds team,” said TapClassifieds chief executive officer Jaideep Jain.

Jain continued, “He is a well-recognized domain expert in digital marketing, and his experience and insights will prove to be invaluable to TapClassifieds’ continued success.”