Automotive lead management software company AutoRaptor has been a customer relationship management tool for large and small dealerships for 14 years.

The company says its web-based software can help solve lead management problems and boost sales opportunities.

Recently, the National Independent Automobile Dealers Association made a move that it says “further solidifies AutoRaptor’s longstanding affiliation with NIADA and its commitment to independent dealers and the used vehicle industry.”

The move: NIADA has selected AutoRaptor as a bronze-level national corporate partner.

“NIADA recognizes the value AutoRaptor brings to the industry and its proven track record of quality and excellence for independent dealerships,” NIADA director of business development James Gibson said in a news release.

“AutoRaptor provides dealerships with decision-making insights, smart features and personal customer service that make lead management less stressful,” said AutoRaptor founder and president Howard Leavitt.

Leavitt described the NIADA partnership as “a natural fit” for the association because of the partners’ shared goal of improving used car dealers’ businesses.

“We look forward to helping more dealers improve their sales process with the cultivation of this partnership,” Leavitt said.

AutoRaptor marketing manager Amy Garofalo discussed AutoRaptor’s emphasis on the overall experience it provides to a dealership. That experience, she said, includes the onboarding process, intuitiveness of the software, customer support and return on investment.

“We like to say AutoRaptor makes it easy,” she said.

AutoRaptor provides features for dealers such as automated action plans, texting, license scanner, sales rep activity reports and third-party integrations that it says can improve their sales team’s effectiveness and increase the focus on high-probability leads.