A new product hit the market Tuesday that has the potential to help dealers learn more about their customers and what these buyers want from a dealership.

Customer relationship management platform OneCommand revealed a new survey tool this week.

Dealer Review is a mobile responsive email survey tool, which helps dealers capture customer feedback about their recent sales or service experience.

“Over the years, we’ve had more and more dealers ask us for a tool that helps them gather feedback from their customers in real-time. With our Customer Marketing and Loyalty Automation Platform, it just makes sense to include the Dealer Review service in our product offering since we are already providing follow-up to these customers after each purchase or service transaction,” said Jeff Hart, president and chief executive officer at OneCommand. “OneCommand’s new Dealer Review solution will capture consumer feedback and provide alerts to the dealership before the situation escalates.”

Dealer Review sends out surveys to dealership’s customers that aim to gain responses regarding their visit “to address any issues, work to maintain excellent customer satisfaction, and ensure exceptional scores are obtained on the manufacturer’s survey,” the company explained.

The tool was designed in an effort to help dealers show they are committed to customer satisfaction, which in turn, can increase customer loyalty and retention.

The tool will also serve as a way for dealers to pinpoint trouble areas within the store.