Two technology companies have entered into a strategic partnership that they say will help OEMs and dealers take advantage of the best current digital products to increase sales and service opportunities.
Autodata Solutions and motormindz announced the news at the NADA convention and said the collaboration will help auto manufacturers increase innovation and flexibility in their certified dealer digital programs.
Supporting several OEM Tier III digital initiatives is a current Autodata project, and the company is partnering with other technology brands to focus on transparent KPIs and measurable ROI. Accessing, assessing and adopting the best of the many new digital products that enter the marketplace each year is a main priority for Autodata, and the company noted in a news release that “this is at the heart of the motormindz business model.”
Autodata and motormindz believe that for OEMs and dealers to survive and succeed in the future, they must adopt technology in areas such as artificial intelligence and digital retailing, and they must use data to connect and personalize the shopping experience.
“Motormindz is singularly focused on seeking out, assessing and enabling the next generation of digital solution providers for the automotive retail channel,” Jeff Van Dongen, chief executive officer at motormindz, said in a news release. “We're excited to partner with Autodata and provide more visibility to technology innovation in the auto retail space.”