Pearl Technology Holdings announced Thursday that it has enhanced its on-demand automotive retail platform ShowroomXpress, also known as SRX, with the release of a dynamic website widget that can calculate and present six different payments to car buyers in seconds.

The new SRX website widget functions within the SRP and VDP levels of dealers’ websites and provides deal transparency for consumers buying any vehicle in a dealer’s inventory. The widget’s calculation engine is powered by a robust desking tool designed to integrate with all U.S. auto lenders, according to Pearl.

Payment for both purchase and lease transactions can be calculated with built in dealer finance mark-up.

“We believe our new dynamic widget will help dealers usher in a new era of auto retailing,” Pearl chief executive officer and founder Bruce Thompson said in a news release.

“With a few lines of code, a dealer can immediately empower his website with real payments, allowing a customer to desk their own transaction and pick their ideal payment and protection package. The transaction terms can be saved and sent to dealership CRM tools, so it’s a seamless process to pick up the consumer record and finalize the transaction,” he explained.

Calculations performed by SRX include the customer’s trade-in value, sales tax, doc fees, F&I packages and OEM incentives.

The addition of the widget to Pearl’s SRX platform creates a more pleasing retail environment for walk-in customers because it allows sales teams to quickly share real payments on every unit in inventory within seconds, the company said.

“We believe consumers are looking for a much more transparent and efficient car buying process and therefore created a tool that is easily installed on a website. It also has CRM integrations and very little training is necessary,” Thompson added. “Our dynamic widget is much more advanced than anything we see in the industry today.”

A small group of franchised dealerships piloted the new SRX widget in the spring.

The average dealer’s website analytics reported more than 4000 performed personalized payment calculations per month on their website using the SRX widget during the pilot period, according to Pearl.

For more information about the SRX widget or to sign up for a demonstration, visit pearlsolutions.com/srx.