With a joint pilot project including 25 participating Porsche dealers, the luxury automaker has launched online car sales in the United States for its stores. 

Porsche said the pilot project will feature new and pre-owned in-stock vehicles. The project combines shopping from browsers or mobile devices with completing the paperwork on-screen. That, according to the company, shortens and eases the process from selection to contract.

“Physical and digital retail experiences have to work hand in hand, yet stay typically Porsche,” Detlev von Platen, member of the executive board for sales and marketing at Porsche AG, said in a news release.

von Platen continued, “Offering our customers an enhanced digital option for acquiring a Porsche makes this experience even more accessible and more convenient.”

Once they submit an online order, customers can visit the dealership just once for final signatures.

Then, they can “collect their dream Porsche,” according to the company.

Twenty five of the 191 independently owned and operated U.S. Porsche dealers are participating in the project as it launches. Depending on the pilot results, a wider national rollout is possible, Porsche said.

Featuring new and pre-owned vehicles that are in a participating dealership’s inventory, the service covers all aspects of buying, financing or leasing a selected vehicle, according to the company. That includes payment and trade-in calculators, credit approval, and financing and insurance options through Porsche Financial Services.

All of that, Porsche said, takes place from wherever a customer chooses to shop.

For ID verification, customers can upload photos of their personal documents. For trade-in valuation, they can upload car pictures.

Once the customer completes the information, the dealer can prepare the necessary paperwork, which the customer can sign once he or she arrives.

The new process is integrated into the websites of participating coast-to-coast dealers.

The company also said that as Porsche looks to expand its overall digital business, Porsche in Germany is launching a similar program.

Porsche Cars North America president and chief executive officer Klaus Zellmer said Porsche is always seeking out new methods of meeting customer expectations.

“For our dealerships, who are at the core of our strategic initiatives, we think this blend of digital and physical interaction with customers will only strengthen their business,” Zellmer said.