Tim James says videos that promote manufacturers’ monthly incentives are “one of the most-used and desired types of marketing content.”
James is chief operating officer for Flick Fusion, which offers a video hosting, marketing and distribution platform to automotive and other inventory-based industries.
The company on Monday introduced Dynamic Marketing Videos, or DMVs, for auto dealerships, which it says can reduce the time and expense involved with the creation of marketing videos that promote manufacturers’ incentives.
Flick Fusion said that with the DMV platform, auto dealerships’ ad agencies and video marketing resellers can quickly create scalable, customized video content for all of their dealership clients.
And they can do that at a very low cost, Flick Fusion said.
“These videos create a sense of urgency for car shoppers and can be used in Facebook campaigns, email campaigns, YouTube pre-rolls ads, regular Google ads, remarketing, retargeting, websites, you name it,” James said in a news release.
Flick Fusion notes that manufacturers often announce new incentives such as 0% interest, cash back or lease specials.
The company adds that with traditional methods of video production, creating a video that promotes the OEM special can take up to a week. Video production costs range from $500 to $5,000 per video, according to Flick Fusion.
The company said the OEM promotions typically last 30, 60, or 90 days, and that means “dealerships can spend a lot of money for a video they use only for a limited time.”
Flick Fusion says its DMV platform solves the problem. With the platform, ad agencies and video resellers can use their own video content or use Flick Fusion’s existing video content that highlights every make or model.
Flick Fusion says it can also create custom video content upon request.
To do that, the user creates a campaign template one time and then uploads video content to the DMV platform. Then the user enters in the incentive variables and clicks “Save.”
The platform automatically produces a short, dynamic video within five minutes.
If an ad agency has 100 dealership clients, the agency can instantly customize videos with each dealership’s logo and contact information.
With the assumption that the dealerships’ logos are already uploaded into Flick Fusion’s SMARTFLICKS platform, a user can choose an option to create multiple branded videos.
The agency will have 100 videos customized for each dealership brand within five minutes.