There is quite a bit of investment in marketing aimed at pushing visitors — and subsequently, leads — to dealer websites, says Michael Murphey of Semcasting.

“And the reality is, the consumer is becoming more savvy. And the consumer is becoming more private,” Murphey said.

“And the amount of unknown shoppers continues to grow,” he said.

In the podcast below, which was recorded during NADA Show 2018 in Las Vegas, Murphey explains how his company is helping dealers reach those consumers and generate leads. 

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