ProMax recently announced that it has integrated GM Vehicle Pricing Service (VPS) features into its customer relationship management software.

GM franchise dealers on ProMax can now access GM VPS features directly from within the platform.

The new integration follows the company’s previous GM data integration with the brand's Dealer Customer Data Exchange (DCDE) earlier this year.

“This is another big step in our planned full GM data service integration effort, and another huge benefit to our GM dealers,” ProMax chief executive officer John Palmer said in a news release. “These new integrations make valuable data available seamlessly within ProMax’s award-winning CRM. We look forward to the continued development of this and other data integrations with the GM team.”

The GM VPS consists of both Incentives Offer Management (IOM) and GM Reward Card information components.

In addition to providing access to incentive compatibility and stackability information directly from GM, via ProMax and ProMax Mobile the GM VPS Reward Card also give dealers access to a customer’s current GM Reward Card earnings.

“ProMax’s participation in General Motors Premium CRM Program began earlier this year with DCDE Customer Search Integration, it continued with IOM, Reward Card integrations, and will continue into 2018 with the additions of Vehicle Invoice Service and Vehicle Locate Service,” the company said.