With intentions of aggressively expanding its team and plans to nearly double its employee base in the coming year at its corporate offices in Kansas City, Mo., and Bettendorf, Iowa, ProMax filled a pair of top executive positions on Monday.

After previously announcing Mike Dullea as chief executive officer, and coupled with additional investments, ProMax chose Don Favero to be its chief revenue officer and Greg Becker to serve as chief technology officer.

According to a news release, Favero comes to ProMax with more than 15 years of experience building and scaling high-powered sales organizations within the automotive retail SaaS space, including time with VinSolutions and most recently, AutoAlert.

ProMax highlighted that Becker brings 10 years of automotive SaaS experience across multiple companies including VinSolutions and most recently as vice president of product at AutoAlert. Prior to that stop, Becker worked in retail automotive at a dealership group, giving him valuable insight into designing products for dealers.

“The added firepower to our leadership team with these new hires will help us continue to scale our solutions to meet the growing demand,” Dullea said in the news release.

“Each one of these new executives brings a breadth and depth of experience that will help energize our entire organization to sustain our momentum and keep pace with our continued growth in the market,” he continued.

Meanwhile, the company said  Shane Born will continue as chief operating officer. Born has been with ProMax for 18 years after time spent working in retail automotive dealerships, becoming a partner in 2016 and continuing as COO after the acquisition by SNH in 2018.

ProMax’s Automotive CXM platform is designed to simplify and speed up the retail sales and service experience for both dealers and their customers.

And the company has lofty goals.

“Growing the ProMax team is part of a broader plan to enable automotive dealerships to find, sell, and keep their customers in a more modern way,” Dullea said.

“The need for additional leaders, engineers, developers, sales, and marketing staff is in response to a projected record year, new customers and investments and will help ProMax bring our cutting edge CXM platform to the masses,” he went on to say.