PureCars announced Monday that it has joined the growing Volkswagen Dealer Digital Program to provide dealers with its multi-channel digital advertising platform — SmartAdvertising.

Volkswagen’s dealer network can now access the PureCars SmartAdvertising platform for advertising solutions including paid search, dynamic retargeting and programmatic display campaigns.

“We are honored to be recognized as a valued digital advertising partner of Volkswagen and our commitment to helping their dealers deliver the best advertising campaigns across all channels,” PureCars chief executive officer Sam Myrlea said in a news release. “Partnering with Volkswagen gives PureCars the opportunity to continue supporting dealers to drive top results. By using our digital advertising capabilities and leading attribution methods, Volkswagen dealers can better understand which campaigns are leading to sales, increasing their ROI as a result.”

Using real data and intelligence, SmartAdvertising can deliver consistent messaging across high-value sites, networks and devices.

“With unmatched features, best-in-class audience targeting capabilities and proven results, PureCars SmartAdvertising is designed with dealers’ end goals in mind,” added Mylrea. “We help dealers capture shoppers at the peak of intent with comprehensive, OEM compliant digital advertising solutions and the idea behind our SmartAdvertising solution is to connect the dots between informed business intelligence and advertising.

“By using PureCars’ platform, Volkswagen dealers can truly understand car buyers and their needs, resulting in improved targeting and sales moving forward,” he continued.

PureCars is an approved digital marketing partner with 13 major OEMs, according to the company.