RedCap partners with Lyft, catering to service-drive customers

Editorial credit: Tero Vesalainen /
WESTLAKE, Texas - 

Now dealerships can help their customers get a “lift” from Lyft when they’re catering to their needs within the service drive.

RedCap Technologies, a Solera Holdings company and innovators of frictionless customer experiences that can enable OEMs and dealers to provide simple, easy and convenient means for consumers to service their vehicle, has partnered with Lyft to expand its dealership-wide mobility platform.

The new offering leverages RedCap's existing mobility platform and taps into Lyft's Concierge API platform in an effort to deliver a smooth and convenient experience for both dealers and customers.

Through this partnership, dealers can request Lyft rides for customers who are not able to get a loaner vehicle while their vehicle is being serviced, meaning customers no longer have to sit in a waiting room or wait for a shuttle van to return to their home or office.

Participating customers do not pay for the ride and do not need the Lyft app to get a ride from the dealership, according to a news release distributed this week.

The companies highlighted this integration continues the reinvention of customer experience and enables a seamless future for customers interacting with traditional automotive dealerships.

While convenience remains a top priority for customers in the automotive space, dealers are looking to retain a greater percentage of repair business by proactively offering services, like picking up and delivering vehicles for service, to effectively repair vehicles without customers having to ever leave their home or office.

For customers who prefer to visit their dealership for repair, the Lyft integration allows them to minimize the amount of time spent waiting if repairs take longer than estimated, which they often do.

Additionally, the experience is white labeled for the dealer, allowing their brand to align with a quick and positive customer experience.

“Time is a person’s most valuable commodity, keeping this in mind, we’ve got to deliver solutions that keep convenience as the top priority,” said David Zwick, managing director of RedCap.

“Creating a seamless experience is a major focus for OEMs and dealers. If we don’t develop these types of convenient solutions, customers will vote with their wallet and take their business elsewhere,” Zwick continued.

Offering this type of ideal repair experience can help dealers cater to the immediate delivery and customer service expectations of today.

“Technology has changed expectations, so we’ve changed our approach to meet and hopefully exceed those expectations,” Zwick said.

Ben Sternsmith, area vice president of Lyft Business, added, “We’re excited to partner with RedCap to expand alternative transportation options for dealerships and improve the user experience.

“By leveraging the platform, dealerships are able to minimize wait times and friction for customers, while simultaneously improving efficiencies for their business,” Sternsmith went on to say.

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