Reynolds and Reynolds announced Tuesday that it has acquired ReverseRisk, a Web-based analytics reporting platform for automotive dealers.

ReverseRisk will be added as part of the Reynolds Retail Management System portfolio of solutions and can be used by any dealership regardless of their DMS.

According to the company, the platform delivers business information and analytics to dealers, aiming to help dealers assess their dealership’s performance and operating results.

Robert Burnett, Reynolds’ senior vice president for business development and acquisitions, explained the thought process behind the acquisition.

“Dealers I speak with consistently point out that one of the biggest challenges they face is how to identify the right information at the right time to continually optimize their dealership’s performance,” Burnett said. “That’s what ReverseRisk delivers. It’s intelligent, timely business information and analytics at a dealer’s fingertips — smarter, faster, better — that can lead to improved operating results and dealership performance.”

Of course one key trait of a Web-based platform is that it’s available anywhere there’s an internet connection, and the company says any device with internet access can use ReverseRisk. The platform allows information to be shared simply with dealer management, helping them to achieve their objectives from just about anywhere.

Reynolds believes that ReverseRisk is a prime candidate for a standalone reporting platform and “eliminates the need for dealership managers to use multiple reporting systems in order to gain a complete picture of their operations.”

“In the same way that Apple’s technology ecosystem is easy to use but incredibly sophisticated, ReverseRisk is an easy-to-use reporting platform with the sophistication behind the scenes,” Burnett said. “For single- and multi-point dealerships, ReverseRisk delivers complete control of their data and provides usable, relevant information for ongoing operating improvements.”

David Spisak, president and co-founder of ReverseRisk, says he is excited for company to join Reynolds and Reynolds.

“Being part of a company with the proven innovation and product development prowess of Reynolds will be a tremendous advantage for ReverseRisk and for our customers,” Spisak said. “We look forward to continuing to serve and support our current ReverseRisk customers and to adding new customers working with Reynolds.”

As part of a separate, prior partnership, ReverseRisk will continue to also be resold by NCM Associates under the NCM axcessa name to its automotive clients.