Rodo chief executive officer and founder Nathan Hecht likes iHeartMedia’s “unique understanding of their on-the-go audience, especially with relation to automotive sales and branding.”
With that in mind, Rodo, which says its app “empowers consumers to lease a car in minutes,” has entered into a multi-platform marketing partnership with audio company iHeartMedia.
Through the new marketing campaign, Rodo says it will “present its value proposition to more than 90% of the U.S. market.”
The campaign kicked off Dec. 18 in 10 states on 48 iHeartRadio stations and 700 podcasts across the country.
Rodo says it will also expand its auto leasing product into Chicago, Columbus and Atlanta.
Explaining how its product works, Rodo said it lets a perspective lessee view vehicles by displaying live inventory from local dealers with actual monthly lease payments.
The company says its proprietary technology allows it to show the best price available, automatically applying all available rebates, incentives, taxes and discounts.
With the app, the user can filter through inventory by make, model, monthly payment, or by specific vehicle features, and receive free home delivery.
Users can also shop for auto insurance from major carriers at the point of purchase, all online, according to Rodo.
“We believe that iHeartRadio listeners will enjoy shopping for and leasing their next vehicle in minutes rather than spending days going from dealership to dealership,” Hecht said in a news release.
He added, “We recently introduced auto insurance to the marketplace and we are now excited to announce our first major audio marketing campaign, which will help us build further awareness of our product and services as we launch into new markets.”
With Rodo auto insurance, consumers can choose from three insurance carriers and get real time quotes for the vehicle they are leasing.
“We recently commissioned an intensive automotive industry study that uncovered several best practices in how to plan an effective automotive radio campaign, and we are excited to leverage these new findings in this marketing partnership with Rodo, introducing our listeners to this innovative and convenient new way to lease a car online,” said iHeartMedia executive vice president of corporate development and ventures Peter Volynsky.