Mobility company Ridecell appointed Fernando Ruarte to vice president of engineering and Gelena Sachs as vice president of people.

In his new role, Ruarte will manage global teams developing Ridecell customer and mobility platforms for Ridecell, which is a car-sharing, ride-sharing and autonomous ride-hailing platform for new mobility operators.

Ruarte's 20-plus years of engineering management experience includes positions as a chief technology officer and senior engineering executive.

Ruarte has built, grown and managed development teams of several hundred engineers on three continents and has overseen cloud computing and big data projects for enterprise companies such as Mode Media, Extended Systems, Oracle and the French government. He studied at Instituto Tecnologico de Buenos Aires and is a joint inventor of multiple patents in areas such as online processing and geo-database technologies.

Sachs’ 15-plus years of human resources and organizational effectiveness experience includes human resources management at start-ups and large established enterprises, including Clorox, Riverbed Technology, Illumina, Stitch Fix, Udemy and Business Wire. She has employed people analytics to transform organizational structures and implement people-centric employee programs. Sachs holds an economics degree from the University of California, Berkeley.

Aarjav Trivedi, chief executive officer of Ridecell, said in a news release that the company is accelerating the development of its mobility and operations platform to support use cases in areas such as car-sharing and autonomous ride-hailing.

"Fernando and Gelena each bring years of industry experience and deep technical expertise, which make them invaluable additions to our management team,” Trivedi said.