Dealers who employ the Selly Automotive CRM can now make critical inventory decisions with the help of a newly added market intelligence tool for inventory and pricing.

The company announced Friday that it has partnered with VINFactor to make its market intelligence tool available to dealers via the Selly Automotive CRM.

“We have been working hard with VINFactor in Q1 2018 to develop and integrate their market data tool into Selly,” Selly Automotive chief executive officer Zach Klempf explained in a news release. “Steve and his team have put together a wonderful product offering that complements our CRM platform for auto dealerships.

“We strive to provide Selly dealers with the latest and greatest technology to help drive sales and conversion.,” Klempf continued.

Dealers can find market intelligence data from VINFactor embedded into Selly’s inventory module, according to the company.

The real-time pricing and inventory recommendations provided by VINFactor has made the Selly Automotive CRM more relevant and actionable.

Real-time pricing and inventory recommendations from VINFactor, make the product much more relevant and actionable, according to VINFactor CEO and founder Steve Greenfield.

“Providing Selly Automotive customers with real-time pricing and inventory recommendations from VINFactor makes the product much more relevant and actionable,” Greenfield said. “We’ve known Zach and the Selly team for years, and appreciate the partnership with their dealers.”