Get Spiffy capitalized on an opportunity to grow where the on-demand car care, technology and services company already possessed a market toehold.
On Tuesday, Spiffy announced the acquisition of ongoing Dallas operations from NuWash. This acquisition allows Spiffy to provide on-demand car washing, detailing, oil change and other automotive maintenance for the more than 200 office park and multi-unit residences previously serviced by NuWash.
“This is our first acquisition in a city where we already operate, so it’s really unique and exciting to be able to fold those customers and technicians into the existing business,” Spiffy chief executive officer Scot Wingo said in a note to Auto Remarketing.
NuWash was founded in 2016 in Austin, Texas, and will continue to serve customers in that market, according to a news release.
“Our customers are important to us, so we considered multiple options and chose Spiffy to take over our Dallas operations because their levels of quality and convenience match ours. Customers may also enjoy broader service offerings, including oil changes and other maintenance,” NuWash CEO Walker Drewett said.
Spiffy expanded on-demand car care to Dallas in 2017 serving office parks, fleets and residences.
“In a short time, Dallas has become a top-performer in Spiffy’s 11 markets,” Wingo said in the news release.
“Acquiring NuWash allows us to grow our Dallas business by providing continuity of operations at 200+ locations without missing a beat.”
Along with the acquisition itself, Wingo emphasized another important component of this development.
Spiffy made it seamless for NuWash customers to transition. Customers can download the Spiffy app and log in with their existing NuWash credentials to see their wash history and book Spiffy services.
Wingo explained why it was “absolutely critical” to merge the technology platforms so NuWash customers could use their credentials to access Spiffy through his company app.
“We live in a ‘zero friction’ world, so we wanted to make it as easy as possible for fleets, office parks and individual consumers to move over to Spiffy,” he told Auto Remarketing.
The company added that many NuWash Dallas technicians will have the opportunity to join the Spiffy team as they will receive over 100 hours of classroom and field training “to deliver five-star convenient, trusted, professional and green services, every time.”
Along with the Dallas-Fort Worth region, Spiffy is available in cities and metro areas including Atlanta, Charlotte, N.C., Los Angeles and Raleigh, N.C. Spiffy also offers Fleet-Management-as-a-Service in Denver, New York, Phoenix, Seattle, Tampa, Fla., and Washington, D.C.