Impact Auto Auctions Ltd. has launched SpinCar Feature Tour within its online auction platform.

Impact Auto Auctions is the Canadian business unit of digital global marketplace IAA, and Feature Tour is powered by SpinCar’s cloud-based software platform and database of OEM-endorsed multi-media content.

With Feature Tour, Impact’s buyers gain instant access to each vehicle’s original manufactured features and options.

Feature Tour enhances the recently introduced Impact 360 View and further expands the company’s merchandising platform in the Canadian market. With the new tool, buyers can quickly identify value-added features and options on each listed vehicle.

SpinCar Feature Tour provides videos, graphics and content that the company says can help buyers make more confident and informed purchase decisions. Also with Feature Tour, buyers can customize their evaluation of vehicles based on specific areas of interest. Those include safety, performance, technology and convenience features.

This new feature is the latest addition to Impact’s merchandising offering in Canada. That offering includes enhanced imagery allowing buyers to best assess each unique salvage asset through features such as Impact 360 View, Engine Start video, and high-resolution images.

The offering also includes information providing the buyer with vehicle details such as technology and convenience packages as well as safety features. Personalization brings curated vehicle content and options based on a buyer’s research, bidding and buying behavior through IAA Buyer Recommendation Engine.

Impact’s 360° walk-around digital experience, IAA 360 View, captures vehicle interiors and exteriors during IAA’s check-in and inventory process. It extends vehicle evaluation tools and capabilities for the buyer. Impact introduced the 360° walk-around digital experience this year.

“After a successful launch in the US, we are eager to bring IAA’s industry-leading merchandising technology to Canada,” IAA senior vice president and chief information officer Maju Abraham said in a news release.

Abraham continued, “Leveraging our best-in-class platform across different markets creates greater buyer engagement, delivers a more competitive auction environment, and pushes higher proceeds for our sellers on a global scale.”

Impact managing director Blair Earle said that with IAA’s merchandising technology, Impact’s buyers gain confidence, and for Impact’s sellers, it helps bring higher sales.

“Easy access to detailed vehicle information contributes to the buyers’ research process, leading to more informed bidding and buying decisions,” Earle said.