In what’s already been a busy year for automotive M&A, a purchase announced Tuesday involves the tech side of auto retail.

SpinCar, which provides digital automotive merchandising software and data, has purchased Pulsar AI, a developer of a conversational artificial intelligence platform based out of the country of Georgia.

SpinCar said the blend of Pulsar’s virtual sales assistant technology and its own digital merchandising tools will allow the company to broaden the solutions it offers dealers, giving them ways to drive further online shopper engagement and lead conversions.

SpinCar will also be able to bring its shopper data and digital content into more communication channels and consumer touchpoints, thanks to the acquisition.

“Pulsar's team of deep learning specialists, developers, data scientists, linguists and operations personnel have developed some of the most powerful conversational AI capabilities available today,” SpinCar co-founder and chief executive Devin Daly said in a news release.

“We are thrilled to welcome them to the SpinCar family, and we look forward to leveraging Pulsar's expertise and technology innovations to deliver even greater business results for dealers of all sizes and types,” Daly added. “This acquisition will enable us to accelerate our platform expansion efforts to meet growing demand for digital capabilities that deliver more engaging and personalized experiences to vehicle shoppers at every touchpoint.”

Dachi Choladze, Zaal Gachechiladze and Sopo Chkoidze founded Pulsar five years ago Tbilisi, Georgia.

Among its investors are Great Oaks Venture Capital and Ridge Ventures.

“SpinCar has established itself as a trusted solution provider and partner to thousands of auto dealers around the world,” said Choladze, who is Pulsar’s co-founder and CEO, in a news release.

“We share a common belief that technology can be used to drive operational efficiencies while also delivering a better shopping experience. Joining SpinCar will enable us to accelerate the development of innovative new applications that leverage the power of conversational AI.”