An entrepreneur who spent more than 10 years helping dealerships cultivate their online capabilities now has his own start-up company to help individuals sell their vehicle privately with tools similar to what might be at the dealer’s financing office.

Jordan Stuart recently launched eCARmerce.com and CarSalesByOwner.com, offering features traditionally reserved for dealers such as certification, warranty and assurance programs.

CarSalesByOwner.com is designed to assist and protect the car buyer, not simply list vehicles for sale.

Meanwhile, eCARmerce.com is designed to assist the vehicle seller, providing a solution to get a vehicle certified for sale by owner. The current owner also has the opportunity to buy a warranty for the vehicle at reduced dealer rates. This warranty can transfer to the new owner in the event of its sale. Once a vehicle is certified and warrantied, a seller can justifiably ask a higher cash value for it.

“These are the very same technologies and services we provided to some of the most successful and largest dealer groups in the country,” said Stuart, whose previous business helped dealerships market vehicle online. “You do not need to involve a car dealer to safely buy and sell pre-owned cars.”

“I believe people will benefit greatly from the solutions we’ve put into these sites,” continued Stuart, who spent more than 10 years in the automotive Internet industry before creating eCARmerce and Car Sales By Owner. “Who wants to sit in a dealership for four to six hours with a salesman to get less money for their trade-in while overpaying for their car purchase?”