A new version of a lead generation system improves dealer autonomy in operating the system, and it provides new collaboration with various lead sourcing tools.

Reynolds and Reynolds vice president of product planning Jon Strawsburg said in a news release that the company's new version of XtreamService gives dealers the power to manage XtreamService campaigns hands-on and create campaigns, analyze reporting, and adjust parameters themselves.
 
XtreamService generates what the company describes as highly qualified leads through an advanced predictive analytics engine using consumer behaviors, equity analysis and demographic data.

The software behind XtreamService uses statistical modeling, machine learning and artificial intelligence to anticipate buyer behavior, according to the company, which added that the product delivers accurate sales recommendations for dealerships.

“Xtream has been delivering results for dealerships for over a decade, typically as a managed service that delivers lead information to dealerships daily,” Strawsburg said. “As automotive retailing becomes more sophisticated, we want to offer dealers the option to tailor and manage XtreamService within their dealership to best complement their operations and business goals.”

The lead-generation software works as one with Reynolds Contact Management, a web-based customer relationship management system, and DigiSales, the mobile application from Reynolds for Contact Management that enables sales staff access to information such as customer data and vehicle inventory.

“Thanks to the complete collaboration with Contact Management and DigiSales, Xtream can distribute leads directly to specific salespeople and then also alert them to the new lead, create specific lead follow-up schedules, provide access to a mobile lead sheet, and more,” Strawsburg said. “For a service focused on generating qualified, actionable leads for dealers, this expansion of those leads represents a significant upgrade, and one that answers a dealership need, as automotive retailing continues to evolve.”