Mercedes-Benz and global music and entertainment platform, TIDAL have partnered to provide Mercedes drivers who connect their car to the brand's me Portal with access to complimentary TIDAL HiFi membership.

By next year, Mercedes drivers will be able to stream TIDAl’s more than 50 million songs, over 185,000 music videos and special Mercedes-Benz playlists at no cost for a year, the companies announced on Tuesday.

“Thanks to the cooperation with TIDAL, we are enhancing the Mercedes me lifestyle range with a unique entertainment experience,” Mercedes-Benz Cars marketing vice president Jens Thiemer said in a news release.“Our customers can stream music and videos at home or on the go virtually unlimited. We also offer exclusive opportunities to contact artists or experience them live.”

Mercedes-Benz and TIDAL are celebrating the launch of their collaboration with an exclusive concert on Friday, Sept. 15 during the upcoming me Convention at the Frankfurt International Motor Show hosted by Mercedes-Benz and South by Southwest.

Convention participants can sign up for tickets during the convention using the event's app. Additionally, more tickets will also be raffled over the social media channels of both TIDAL and Mercedes-Benz.

“TIDAL is honored to partner with the world’s premier automobile manufacturer,” added TIDAL’s Lior Tibon. “The joint mission of superior quality and excellence is a natural synergy between both brands. Mercedes customers value ingenuity and we’re proud to share TIDAL’s elevated music and entertainment experience with them.”