Hertz has its sights set on offering North America’s largest electric vehicle rental fleet and is turning to Tom Brady for a marketing spark.

As part of a major EV investment announced Monday, the rental car giant plans on an initial order of 100,000 Teslas by the end of next year. Hertz is also investing in new EV charging infrastructure throughout its global operations..

The current order would give EVs more than a 20% share of Hertz’s global fleet, the company said. Hertz plans to have a combination of Level 2 and DC faster charging in roughly 65 markets by the end of next year. It plans having that in 100 markets by the end of 2023.

“Electric vehicles are now mainstream, and we’ve only just begun to see rising global demand and interest,” Hertz interim chief executive officer Mark Fields said in a news release. “The new Hertz is going to lead the way as a mobility company, starting with the largest EV rental fleet in North America and a commitment to grow our EV fleet and provide the best rental and recharging experience for leisure and business customers around the world.”

As far as the seven-time Super Champion’s involvement, the company launched two advertisements Monday as part of its new “Hertz, Let’s Go!” campaign where the all-pro quarterback rents, rechares and uses an electric car at one of the company’s airport locations.

“Hertz is changing the game when it comes to the future of mobility and has come through for me time and time again,” Brady said in a news release.

“Although the company has been around for over 100 years, their constant evolution, especially now, is something that is amazing to be a part of. I’ve been driving an EV for years and knowing Hertz is leading the way with their electric fleet speaks to how the world is changing and the way companies are approaching being environmentally and socially conscious,” Brady said. “I’ve always loved how easy and convenient Hertz makes it for me when I’m traveling to my favorite places like New York, LA and Tampa and can’t wait to see what they continue to have in store.”

In the short term, what Hertz has in store is the ability for consumers to rent Tesla Model 3 vehicles at Hertz airport and neighborhood locations. That will begin early next month and be available in major U.S. market and select European cities.

The company plans to install of chargers at its locations. In fact, there will be 3,000 Tesla supercharging stations throughout the U.S. and Europe for Model 3 renters to use, Hertz said.

Tesla renters will also be able to tap into digitized guidance to show them the ropes on EVs. Additionally, Hertz plans to launch an expedited EV rental booking process in its mobile app.