TradeRev is making a major expansion into the Southeast, arriving in five markets in Kentucky and Tennessee.

The business unit of KAR Auction Services announced on Tuesday that its dealer-to-dealer digital auction platform now can be used by dealerships and managers in the Kentucky cities of Louisville and Lexington as well as the Tennessee hubs of Nashville, Memphis and Knoxville.

Dealers in those areas now can use the TradeRev mobile app and desktop solution to facilitate and participate in live bidding, one-hour wholesale vehicle auctions. Enrolled dealers will also have access to the company’s H-powered AI technology and an active network of thousands of buying and selling dealerships.

“TradeRev and KAR continue to make meaningful investments to accelerate the digital revolution and meet increasing customer demand for our digital auction solution,” said Becca Polak, president of TradeRev.

“We’re excited to help dealers in Kentucky and Tennessee expand their marketplace and sell and source inventory anytime, anywhere from coast-to-coast. And together with our sister companies at KAR, we’re also able to deliver seamlessly integrated floorplan financing and logistics solutions that simplify and streamline the auction experience,” continued Polak, one of a host of industry executives on tap to appear during Used Car Week 2018, which begins Nov. 12 in Scottsdale, Ariz.

As part of this market expansion, TradeRev mentioned that it is adding in-market sales leadership and field personnel to keep up with high enrollment demand, provide personalized dealer training and assist dealers with loading and launching cars. The markets will also be supported by TradeRev’s English, Spanish and French speaking customer service teams and a data-driven inside sales department that will ensure local dealers are rapidly integrated into TradeRev’s broad North American marketplace.

“When we launch TradeRev into a market — we make a long-term commitment to our dealer partners,” said Keith Crerar, executive vice president of U.S. sales and global operations for TradeRev.

“We don’t just airdrop a single salesperson. We deeply embed experienced, multi-functional teams that understand the auction business and the unique local needs of our dealers. Then we arm them with the industry’s best technology, data and intelligence to help our dealers move metal faster, easier and smarter than ever before,” Crerar went on to say.

Interested dealers can visit www.TradeRev.com to enroll.