TrueCar partnership among upgrades to eBay Motors

CARY, N.C. - 

eBay Motors announced a partnership with TrueCar on Wednesday morning that will give its shoppers more insight into new-car pricing, helping to aid in vehicle comparisons.

This was part of a series of upgrades the online vehicle marketplace made.

“eBay is committed to enhancing its marketplace with the best information and buying experience it can provide to its shoppers” TrueCar president and chief executive officer Chip Perry said in a news release. “TrueCar’s pricing and Certified Dealer Network deepens and expands eBay’s new-car experience and we are excited to launch this enhanced platform.”

eBay Motors is also adding tire installation services in Germany this month, then will bring that to the U.S. this summer. The company upgraded its site experience with additional shopping features, including the TrueCar partnership. The Motors homepage experience has received on tune-up for desktop users. That includes improved search and browsing features for new and used cars, plus parts and accessories.

“At eBay we’re focused on providing the most convenient shopping experience for our customers,” Jay Hanson, eBay’s vice president of North America merchandising for hard goods, said in a news release. “Adding auto services as well as the TrueCar integration showcases our commitment to extending value and insight to buyers around the world.”

More from TrueCar

Separately, in a news release accompanying TrueCar’s first-quarter earnings report on Tuesday, Perry outlined long- and short-term projects the company has in the works.

“Because our core business is healthy again, we are ready to pursue a bigger and broader strategy,” he said. “In addition to our market-leading Inventory and Pricing Solution, we are moving upstream into the Research and Discovery phase of the car buying journey, as well as downstream into the Transaction phase.

“Our Research and Discovery solution will start with unique content built around our core competency in pricing. Our experience will also focus on verified owner reviews. Finally, we are designing OEM showcases that will enable auto manufacturers to present their products to millions of shoppers in an ad-free experience,” he said.

“We believe this approach will simplify the car buying process for consumers and enable dealers and manufacturers to spend their marketing dollars more effectively. Downstream of us, TrueCar is about to launch a pilot with a large vehicle wholesaler to bring more transparency to the trade-in portion of the transaction.”

Perry added: “All in all, I believe our end-to-end approach will enable TrueCar to build the most comprehensive and accountable marketplace in the automotive industry.”


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