UnityWorks recently promoted one of its own executives.

The provider of nicro-targeted video campaigns for automotive dealers announced the promotion of Jeff Grice to vice president of strategic development.

Grice joined the company in 2013 as director of strategic development with a focus on building scalable and customized, data driven video experiences for the company’s major strategic client partners.

The company highlighted that Grice brought a depth of digital and multi-channel marketing experience to UnityWorks having previously held senior executive roles as president and chief operating officer of several leading marketing services firms.

“Jeff’s new officer title signifies the important contributions he has made to the company and the leadership he has provided on critical strategic client partnerships with some of the leading automotive agencies across the country,” said Tim Copacia, executive vice president of UnityWorks.

“Jeff has earned a reputation as a trusted advisor to his clients and has proven to be a primary contributor to our company’s growth trajectory. This officer role is richly deserved,” Copacia added.