vAuto with Intelligent Promotion expands upon vAuto’s inventory management capabilities with all-new functionalities.

The service will launch at the Cox Automotive Experience and NADA Show 2021. vAuto is a Cox Automotive brand.

Using vAuto with Intelligent Promotion, dealerships gain insights and tools to create differentiated merchandising and automatically apply it to the right inventory. 

One of those tools is bulk campaigns that can make applying content to multiple vehicles easier.

Integrating within vAuto Conquest and Provision, Intelligent Promotion helps automate the merchandising of the most marketable attributes of each vehicle.

Dealerships can use vAuto live market insights and the Intelligent Promotion tools to create merchandising campaigns for specific groups of vehicles and automatically apply the content as vehicles arrive in their inventory.

That creates more consumer engagement where vAuto says the shopping experience begins: online.  

vAuto with Intelligent Promotion upends what it says is a long-held assumption that because of their uniformity, new cars would not equally benefit from the robust and descriptive merchandising that belays used cars' pricing stability.

The company said that because of recent market dynamics and changes in consumer shopping behaviors, dealerships have had to rethink traditional approaches to running their business. They have also had to rethink traditional approaches to marketing new cars.

vAuto said dealerships have historically applied consistent inventory management practices across their entire portfolio of inventory.

That includes vehicle merchandising where dealers often emphasize a process that creates a standardized digital presence. That could cause them to miss the opportunity to highlight important information, such as lease specials or dealer services, that can help them capture market share.

vAuto said it now provides the insights and tools for more efficient identification of local trends and development of enhanced merchandising that tailors the content to the market trends.

Armed with a better understanding of the local market, dealers can use vAuto with Intelligent Promotion to formulate a data-driven pricing and merchandising strategy.

The company said that improves the appeal of new and used inventory. It also increases overall sales performance. 

vAuto with Intelligent Promotion provides dealerships with the insights and tools to create differentiated merchandising and automatically apply it to the right inventory. 

Regarding bulk campaigns that help apply content to multiple vehicles, inventory filters create rules, so campaigns are applied to the right inventory and Smart Fields automatically insert VIN-specific information without editing each listing.

Modern creative tools provide flexibility for augmenting VDP image carousels with more information using virtual billboards and image overlays.

Another tool is 360-degree media spins to engage shoppers with interactive visuals. SnapLot 360 is now integrated with vAuto Conquest and Provision. It provides a new method of merchandising inventory without the need for another inventory management platform. 

Cox Automotive vice president of inventory management solutions Randy Kobat said trends for years pointed to merchandising being a “check the box” requirement.

“Successful dealerships are adjusting their marketing and merchandising strategy to focus on quality, not just quantity of work done,” Kobat said in a news release.

Kobat also said, “By combining vAuto’s industry-leading market data to power Intelligent Promotion, while also integrating SnapLot 360’s stunning visualizations, vAuto clients can easily and effectively create compelling inventory listings and engage a wider audience with transparency and confidence.”