As part of a branding initiative announced today, vAuto’s used-vehicle inventory management product suite has a new name, and the company has also rolled out a new product line of stand-alone solutions designed to help dealers tackle specific used-car tasks.

“Since our inception, vAuto has been viewed as a provider of premium inventory management solutions that primarily serve franchise dealers,” says Dale Pollak, vAuto founder. “Our recent acquisition of AuctionGenius brings a new opportunity to expand our product offerings and serve the broader market of independent and franchise dealers.”

Explaining the first of the branding initiative’s two components in more detail, vAuto said its current Live Market Suite of inventory management tools will be rebranded to the Provision Suite.

“vAuto’s Provision Suite will continue to offer premier, industry-leading solutions that advance the Velocity Method of Management and help dealers manage every aspect of a used vehicle’s lifecycle from an investment perspective,” stated Pollak.

The initiative also includes the rollout of the Genius Labs product line, which derives from the vAuto’s purchase of AuctionGenius (which is the first product in Genius Labs lineup).

The company used the words “smart,” “simple” and “stand-alone” to describe the products it plans to develop in this product line.

Beginning with the “smart” function, vAuto said each product in the line will aim to solve a specific used-car task, be it inventory acquisition or closing a deal with a shopper on the lot. The tools will also utilize vAuto technology and real-time market data, officials said.

As for the “simple” piece, vAuto plans to design Genius Labs tools with “dealer-inspired decision-making and workflows.” By doing so, the company is aiming to make these solutions “intuitive and easy to use.”

AuctionGenius co-founder and Genius Labs director of operations Todd Kinzle said: “A mantra for our Genius Labs line is ‘sophistication through simplicity’ that will appeal to every dealer.”

Lastly, vAuto emphasized Genius Labs products will be similar to AuctionGenius in that they will be stand-alone, “system-agnostic” and customizable for dealers.

 “There will be no requirement for dealers to purchase a Genius Labs product in conjunction with another vAuto solution or service,” Kinzle said. “Each Genius Lab product will stand on its own and complement the used vehicle solutions a dealer already has in place.”

More Genius Labs announcements are planned in anticipation of the National Auto Dealers Association Convention and Expo later this winter.

“We are excited about the potential for the Provision Suite and Genius Labs line to help a broader segment of dealers become more successful in their used-vehicle departments,” Pollak stated.