Vcommerce, founded by former Whann Technology Group executive Kelly Bianchi in June, launched its auctionVcommerce.com website on Monday, providing a platform it says can “bridge several gaps within the wholesale automotive industry.”

AuctionVcommerce.com, which was built as an “agnostic, third-party consultant to the industry,” is designed to create online standards for auctions and technology vendors to help boost the overall customer experience, the company said.

Through this portal, customers will be able to access services like the following from Vcommerce or Vcertified Partners:

• Online auction management services
• Online infrastructure support
• Training
• Sale day customer support
• Technology vendor support
• Marketing support
• Other supplemental services

Monday marks the soft launch. Vcommerce plans on making the full-scale launch at Used Car Week, which is taking place Nov. 16-20 at The Phoenician in Scottsdale, Ariz.

Vcommerce offers infrastructure support via training, resources, management and marketing; that includes things like sale-day technology support for dealers and consignor, technology vendor support for auctions and lane monitoring.

Explaining more abouot the company, Bianchi said that, “The whole program is scalable to what the auction needs.” 

For example, you may have one auction with a full technology crew and fully equipped with marketing, and so forth. However, that auction may want to utilize Vcommerce for consulting services when it comes to online social commerce or training within its departments.

Meanwhile, she said, another smaller auction may have a much smaller infrastructure to the point where a general manager who is doing check-in on some days to support the operations for the physical auction sale.

“So there’s no way that they can develop an infrastructure from within their organization to host the full online business,” Bianchi said.

“We can provide the full online auction management service and manage all of that remotely by utilizing some of the people online and giving our expectations of what we would need every week, so there’s a work-flow process in place for that. For the cost of hiring a whole individual, they get a team,” she said, adding that it’s more ideal to approach online as a full business structure rather than simply as value-add.

For more information, visit www.auctionvcommerce.com.