Service valets and advisers who are equipped with Vin-UP portable scanners and printers now have the option to give vehicle owners in the service drive more robust information that could eventually help enhance the dealership’s used-vehicle inventory.
A Vin-UP Offer Ticket now displays the latest Kelley Blue Book Trade-In Value of that vehicle. Vin-UP Distributor Mobility Sales Solutions highlighted that dealers also have the option of offering incentives to that customer and discuss the sale of their vehicle, potentially helping stores to substantially increase their stock of quality pre-owned inventory.
“Your strongest ‘leads’ drive in and out of the service lane every day, and the Vin-UP program gives the service customer an excellent starting point to consider selling their vehicle,” said Bruno Lucarelli, president of U.S. Vin-UP Distributor Mobility Sales Solutions.
“Other service lane equity programs ‘lead with the sale,’ which we now know is confirming a customer’s worst fears about entering a dealership,” Lucarelli continued. “The Vin-UP approach ‘leads with the offer,’ a business model more indicative of the ‘Amazon experience’ providing valuable information upfront to customers that creates a more informed and customer-centric decision. Vin-UP starts the ‘sales conversation’ better than any other program available, and offering trusted Kelley Blue Book Trade-In Values adds to the customer’s comfort level.”
Vin-UP can allow dealers to target vehicles up to 20 years old for instant purchase. Vin-UP is available as a monthly web-based portal subscription that includes all hardware.
And now Kelley Blue Book is part of the solution.
“With up-to-date and data-driven trade-in value information readily available, buyers and sellers can make a more confident decision about a vehicle,” said Damon Bennett, senior director of syndication for Kelley Blue Book.
“Both parties also come to the table with the same information, helping facilitate the negotiation with ease, using valuations backed by more than 90 years of experience,” Bennett added.
More details about Mobility Sales Solutions can be found at www.mssauto.com.