Netsertive announced Monday that the company is the latest to be named an approved partner of the Volkswagen Dealer Digital Program.

With Netsertive’s digital marketing intelligence technology, Volkswagen can now equip its dealer network with performance-based digital marketing campaigns made to deliver local market sales.

“Volkswagen understands that today’s customers are starting their research online and it’s crucial to engage and convert these buyers early,” Netsertive chief executive officer and co-founder Brendan Morrissey said in a news release. “Being selected as a preferred vendor for this program further validates our team’s extensive experience with large-scale OEM programs and commitment to keeping dealerships competitive in today’s challenging automotive market.”

VWDDP program participants have access to Netsertive’s StreetWise digital marketing solution for local campaign execution.

The solution features search, display, local landing pages, digital video and social media advertising.

“The automotive market is extremely competitive so we needed a partner that could help us drive customers to our dealership,” explained Gunther Volkswagen internet director Mike Zavell. “Since partnering with Netsertive 18 months ago, we’ve seen our leads convert at five times the industry rate. Their superior customer service has been an integral part of our continued success and current position as the number one Volkswagen dealer in the country.”

Along with implementing several digital advertising strategies, dealerships that work with Netsertive will be able to review key performance indicators in a web-based reporting suite. Dealers can evaluate their results against dealer averages at different national, zone and district levels.

Furthermore, Volkswagen's dealer network will have access to Netsertive’s expert support team and innovative learning engine, the company said.