Web-based, in-dealership merchandising provider LotMonkey announced Monday its expansion into new Philadelphia; Louisville, Ky.; Long Island, N.Y.; and Northern New Jersey markets.

Dealers in the four newly added markets can now use the LotMonkey platform to create and customize professional in-store and point-of-sale visuals for dealership lots, showrooms and service drives.

LotMonkey marketing materials such as license plate inserts, window stickers and windshield graphics can be designed to enhance dealership image and re-enforce other marketing, according to the company.

“We are extremely excited about the growth of LotMonkey into new markets. Dealers quickly see how our platform makes marketing and merchandising a breeze. In fact, at a recent trade show we signed up over 90 dealers in under 3 days,” LotMonkey chief executive officer John Wingle said in a news release. “The problem is dealers have limited options or direction as to how to go about effectively merchandising their lots in a manner that actually improves customer experience and bridges the gap between online and on-lot.

“The solution is our platform which enables them to strategically and professionally merchandise in a way that actually improves customer experience and bridges that gap,” Wingle said.

LotMonkey currently serves more than 200 dealers in more than a dozen markets and has plans to add on more markets later this year, according to the company.

“We created LotMonkey to empower dealers and hand them the keys to their in-store branding and marketing. Selling a car to the customer still happens at the dealership.” Wingle said.

“With our LotMonkey platform, dealers in these four new market areas can now have complete creative control over the customization of their brand, their merchandising and their point of sale needs to ultimately create a customer experience that will encourage shoppers to return for service needs or future purchases.”