J.D Power announced earlier this week that it has teamed up with Reputation.com for a partnership it says provides a “more holistic view of customer feedback,” giving clients — like car dealers — a way to provide a better experience to consumers.

Their collaboration will utilize the consumer research, data analytics and advisory capabilities of J.D. Power as well as the Reputation.com technology that is designed to capture customer feedback on social media and review sites.

The aim of blending these capabilities is to “create a unified customer experience data solution for B2C enterprises around the world,” J.D. Power said in a news release.

“Managing a brand’s online reputation — and balancing it with other sources of feedback — has never been more important,” J.D. Power chief digital officer Bernardo Rodriguez said in a news release.

“We can advise clients on their online reputation and how that plays into their overall customer satisfaction related to J.D. Power benchmarks and customer research,” Rodriguez said. “Top companies want to differentiate themselves on customer experience, and that means taking a holistic look at all forms of customer feedback.”

The partnership provides an integrated platform that captures and consolidates customer feedback from various sources — like market research, surveys, reviews and social media — and then analyzes that information, as well.

“J.D. Power has perfected its data analytics and consumer insight capabilities and is the established global leader across a range of major industry verticals,” Reputation.com chief executive officer Joe Fuca said.

“Combining this data analytics expertise with Reputation.com’s insights from the social web creates a powerful and comprehensive solution that will benefit both organizations’ customers around the world,” Fuca said.