Dealer reviews potentially could go one step further in helping stores maintain their reputations via a new tool from Widewail.

On Monday, the customer review and reputation management solution introduced a new offering targeted to automotive dealers called Invite Video.

Widewail explained Invite Video can empower dealer managers and staff by capturing customer video testimonials and leveraging social media sharing to shape the message about their dealerships.

“Research shows more than 90 percent of customers look up reviews before visiting an automotive dealership,” Widewail chief executive officer Matt Murray said in a news release. “In today’s competitive market with inventory and staff shortages coupled with surging vehicle prices, customers are looking to their peers to confirm if they can trust a dealer.

“With fake profiles and reviews fueling distrust amongst consumers, video reviews are the single best solution for an automotive dealer to gain trust in this competitive market,” Murray continued.

Widewail highlighted that its Software-as-a-Service (SaaS) marketing platform cab proactively pursue customer feedback, distribute positive reviews on appropriate forums like Google and Facebook and shape a broader message around a company through the words of its customers.

Directly integrated into point-of-sale systems, Widewail’s solution also automatically can pull customer data and generate mobile-friendly review requests to drive review engagement with customers.

“What makes this trust marketing solution stand out even more is that it doesn’t require the dealer to lift a finger. Dealers can automate the solution to secure reviews and distribute accordingly without having to think about yet another item on their already growing checklist,” Murray said.

To learn more about Invite Video and Widewail’s other marketing solutions, visit www.widewail.com.